Apple’s GenAI Strategy is Evolving, but Can it Compete with OpenAI and Google?

Reports about the recently discovered “genai.apple.com” subdomain fuel the idea that Apple is building up to a major AI reveal at WWDC 2026. If so, this could end up being one of their boldest strategic moves in years. Since OpenAI launched ChatGPT in late 2022, the entire tech industry has shifted toward AI-first products and services. In just 24 months, Google, Microsoft, and Meta have managed to incorporate generative AI through search, productivity apps, smartphones, and operating systems. The “Apple Intelligence” branding was Apple’s attempt at showing off AI features like writing tools, image generation, notification summaries, and updates to […]