Is Computational Behavioural Science a feasible career trajectory?

I’m trying to sanity-check a potential career trajectory and would appreciate some honest feedback.

I have a BSc in Computer Science and an MSc in Data Science. I’ve been working as a data scientist in the UK public sector for about four years and currently earn just under £50k.

A year ago, I posted on this subreddit about my interest applying RL to Psychology. Well, I’ve recently been accepted into a fully funded Psychology PhD where my research will focus on Computational Behavioural Science. The project would likely involve agent-based modelling and RL to simulate social dynamics in dating markets, under the supervision of an evolutionary psychologist.

My thinking is that this could allow me to combine my technical background with an interest in behavioural science and eventually move into something like behavioural data science or computational social science in industry. As a second option, I wouldn’t mind a research scientist or applied scientist role working on RL algorithms for a tech company. If those highly specialised paths don’t materialise, my fallback would be to aim for more traditional, higher-paying Senior ML or Data Science roles.

Does this seem like a sensible trajectory, and what are your thoughts on the long-term job prospects for this specific intersection of ML and behavioural science?