How Artificial Intelligence Is Streamlining Digital Ad Production

The process of digital ad production has transformed into a fast-paced and data-heavy one that involves creative development, audience targeting, media buying, performance tracking, and optimization all the time. As competition for attention increases among different platforms, marketers have to deal with the problems of speed, scale, personalization, and efficiency more and more. It has become quite complicated to produce high-quality ads regularly while at the same time managing budgets and performance metrics. But here is where AI in digital ad production is leading to a major change. AI is automating dull and routine tasks, making the already difficult creative