Google taps IPL’s massive viewership to boost Gemini reach with 3-year deal worth ₹270 crore

Key Highlights: There’s no denying that the BCCI is the biggest cricket board in the world, with reported profit projections of nearly ₹6,700 crore for FY2025–26. The BCCI’s projections also include massive contributions from the Indian Premier League (IPL). If you live in India or around the world and are familiar with cricket, you must be aware of the IPL. It is the biggest franchise cricket league in terms of viewership, valuation, and star power, followed by South Africa’s SA20, Australia’s Big Bash League (BBL), and more. Gemini sponsorship deal eyes IPL global reach to maximize AI brand’s visibility Well,