From Transactions to Trends: Predict When a Customer Is About to Stop Buying
Customer churn is usually a gradual process, not a sudden event. In this post, we analyze monthly transaction trends and convert regression slopes into degrees to clearly identify declining purchase behavior. A small negative slope today can prevent a big revenue loss tomorrow.
The post From Transactions to Trends: Predict When a Customer Is About to Stop Buying appeared first on Towards Data Science.
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