Cortex AI: How Businesses Use Context-Aware AI for Smarter Decisions

Decision-making in the business realm has become more critical and challenging due to the increasingly complex and fast-paced environments in which companies operate. Leaders are expected to act instantly on large data volumes, while considering market movements, customer actions, operational limits, and risks. Traditional analytics and AI systems are often found lacking because they analyze data in isolation, unaware of the surrounding context. The result is a decision that is technically sound but practically unsound. Here is where Cortex AI steps in. By incorporating contextual awareness into the artificial intelligence process, organizations can leave behind mere static insights and move