177 Blog Posts To Learn About Advertising
Let’s learn about Advertising via these 177 free blog posts. They are ordered by HackerNoon reader engagement data. Visit the Learn Repo or LearnRepo.com to find the most read blog posts about any technology.
Good Advertising is dialogue with people … Lee Clow
1. This Is How Google Will Collapse
Reporting on Google’s future with today’s facts
2. Nikkei Advertisement for Astar Network Receives the Backing of Record 329 Japanese Corporations
Astar Network has broken a world record by publishing a national newspaper advertising with the largest brands in a single ad.
3. This College Prep Software Is Selling Advertising Access to Your Kids
Naviance, a college prep software, is selling advertising access to high school students.
4. Can You Tell What Products On This List Are Prohibited On Amazon?
Amazon is the largest retailer in the world, but a majority of the sales on the site come from third-party sellers. Along with toasters and mops, the site’s a target for people trying to sell dangerous and illicit products.
5. Ad Fraud Prevention: How to Protect Your Online Advertising Budget
In this article, I’ll delve into the complex issue of ad fraud and explore its three main types.
6. Ads just work, no matter what you think.
We’re surrounded by advertising. Every single day, no matter where we are, thousands of auditive & visual stimuli are force-fed to our brains.
7. Weather.com Has Become the Pawn of A Huge Data Theft Scheme
Wanna know tomorrow’s temperature? Don’t visit weather.com to find out, especially if you’re on a mobile device: the website has been compromised by a malicious advertising (malvertising) attack that is scraping personal information from its mobile users. While its purposes are not yet known, security searchers who have already identified and named this strain of malware — alternatively called “IcePick-3PC” or “eGobbler” — theorize that it originates from a group of organized criminals who are collecting the information for a future attack, or selling it on the Dark Web.
8. 5 Startups Using Funny Marketing to Stand Out
Can humour make marketing more effective? We review recent success stories of brands using humour to stand out.
9. In-Game Advertisements vs. Microtransactions: Which is the Lesser of Two Evils?
It’s time to explore the pros and cons of in-game advertisements versus microtransactions.
10. The Programmatic Advertising Ecosystem: Supply Side Challenges
Article about challenges of Supply Side businesses in programmatic advertising ecosystem and how ML and technology is used to solve them
11. The Programmatic Advertising Ecosystem: Demand-side Challenges
This article describes ML challenges of Demand side businesses in programmatic advertising ecosystem: DSP and advertiser
12. 7 Monetization Options to Consider for Your Blog
Looking for ways to generate stable revenue through your blog? The article showcases a few noteworthy options for you to consider.
13. Does the Advertising Industry Give Any Value Back to the People?
Considering that 1/5 of the country’s GDP is attributable to advertising, do you think it is worth the cost of not advertising? For me, the answer is obvious.
14. Why the Internet is Giving up On Cookies and How We Can Live Without Them (Spoiler: Wonderfully)
The process of “removing” cookies has been going on for a number of years, but now it is directly affecting everyone.
15. Before You Become a BAT Content Creator On The Brave Browser [Read This]
I have been searching for a web browser to naturally block advertisement on websites. Often, advertisements can contain trackers and sometimes even malware. Have you ever had a conversation with someone and next thing you know you see an advertisement for the thing you were talking about? Maybe it’s confirmation bias, maybe it’s that you are so predictable from your browser habits that the big data algorithms detect what your next move will be. The above situations are, of course, hypothetical; however, what if we didn’t need to think about pesky advertisements? What would feed us suggestions for our next purchase? I digress…
16. How to Use Propensity Score Matching to Measure Down Stream Causal Impact of an Event
How can we know ours ads are making impact that we aim for? What if targeted ads are not working the way we want them to?
17. Netflix and Amazon: A Tale of Two Ad Tiers
Amazon and Netflix have adopted very different strategies to incorporate ad tiers. Which is right?
18. How to Create a Shitcoin: 5 Valuable Lessons from ICOs
5 marketing methods that already bit the dust two years ago.While working on community management and content creation for blockchain startups launching their ICOs in 2017, I got a front-seat view of how the demand for ICO marketing went hand in hand with the bitcoin price charts. After the first quarter of 2018, everything went into a hibernation period that only appears to have ended a couple of months ago. Looking at current projects after this break, I can’t help thinking how a good deal of them get away with using the same marketing tactics as two years ago.
19. The Attention Economy is Worth Billions of Dollars
The average consumer’s attention is now worth billions of dollars because that’s how much companies spend on their user acquisition efforts.
20. Revisiting Iconic Indian TV Ads: Lessons in Brand Storytelling
There are few ads that hold the power to stand the test of time. And these can be a great source of inspiration to writers.
21. Web Tracking Revealed: What You Need to Know
Web tracking is where website trackers and organizations monitor users’ behavior online, what they do online, learn which pages they visit, and more.
22. How to Build a Marketing Strategy for Your Startup with No Money
As a startup founder, you may think that you need to have a lot of capital available in order to build and implement an effective marketing strategy for your new venture.
23. Performance Benchmarks for TikTok in 2022
Discover the latest TikTok performance benchmarks for 2022 and understand what metrics to target and how to approach TikTok marketing for great results!
24. Unity’s Create and Grow Solutions Show Promise as Recent M&As Start Paying Off
As demand in the tech ecosystem grows, Unity’s primary strategy is centered around meeting that rise in demand and creating more allies than competitors.
25. From DOJ Settlement, Facebook to Eliminate Tool that Enables Discriminatory Advertising
Facebook has agreed to eliminate features in its advertising business that allow advertisers to discriminate against groups of people.
26. Top 10 NFT Marketing Company/Agencies in 2023
Top 10 best NFT marketing companies around the world are listed in this blog. Have a look at these for promoting your NFTs.
27. 10 Ways Fake News is Killing The Economy : From Anti-Vaxxers To The Stock Market
Diverse sections of the economy are facing very real costs from bad actors propagating fake news online. In a study, undertaken by cybersecurity company CHEQ (where I work) and the Merrick School of Business at the University of Baltimore, the full economic losses from fake news were revealed. Here are 10 sectors facing urgent and damaging losses from the epidemic of fake news.
28. The Technology Behind Affiliate Marketing
Affiliate marketing has become one of the most widespread and efficient ways to reach wider audiences and to market to the specific target groups. It has often been mislabeled as the marketing tool exclusively for casinos and similar services but it has long surpassed the online gaming community and has expanded into a massive marketing strategy that works on all industries and products.
29. Bad Blocking Will Be The New Ad Blocking
Ad blocking has been a slow and steady revolution in the way the internet is consumed.
30. Monetize Your Website Without Ads
Whether running a website generating millions of unique hits each month or only a few dozen, everyone has the same question: how do I monetize my traffic?
31. Introduction to Gamevertising
A story about how gamevertising and advergaming are the future of digital marketing. FlyMoney Games is a gamevertising company.
32. Uber’s Profitability: A Deep Dive into the Impact of Advertising
What makes advertising attractive is that it’s a 100% margin product that can subsidize the lower margin core business.
33. 7 Top-Rated Alternatives for Adsense You Should Know in 2022
Google’s AdSense is a venerable platform that has been helping content publishers monetize their sites for many years. but there are now several viable options.
34. Grant Michael Leingang founded BLVCK DIVMOND in his father’s garage when he was 23
A brief overview of digital entrepreneurship with Grant Michael Leingang, President of BLVCK DIVMOND.
35. How We Taught Artificial Intelligence to Sell
Introduction
36. A Real Solution: Get Paid for Using Facebook
This is not a post about data ownership, the ethical dilemma Facebook is navigating, or Russia. Those have been covered ad nauseam and I don’t believe they’re the problem.
37. LLMs For Curating Your Social Media Feeds? Yes Please!
Our online feeds are broken and large language models have the power to fix them.
38. 3 Ways To Reach the C-Suite
You can find your way to success from an entry-level to an executive-leadership position. You just have to take the route that compliments your attributes best
39. Are Advergames the Future of Digital Marketing?
Advergaming is unparalleled in its ability to market products by providing brand lift, increase product recall and increase intent to buy.
40. Facebook Made a Promise. Did They Keep It?
However, other obvious proxies for race, religion, health conditions, and sexual orientation remain.
41. The Nuances of the Brave Ads Platform
Five secrets you must know about Brave Ads before using it.
42. How to Power up your Digital Marketing with Deep Learning Predictions
In this article, we explore the impact of AI and deep learning predictions on digital marketing, providing some specific hints on how to make campaigns shine.
43. Amazon Advertising Is Unstoppable
Read this post for insight into why Amazon Advertising is flourishing — and how Apple and Google are playing into Amazon’s hands.
44. Set Up Data-Driven Alerts in Google Analytics [A How To Guide]
3 years ago, disaster struck.
45. The Mass Marketing Maturity Model: Predictions About the Future of Web3 Marketing
Web3 brands are rethinking old assumptions about media. Here’s why that’s important.
46. Why a Privacy-First Ad Approach Promises a Better Future for All
A privacy-driven future is coming. Is your ad business ready?
47. How AI is Impacting the Digital Marketing Landscape
Technology has always influenced the way a product is marketed. In fact, that’s how we went from traditional marketing to digital marketing. Now, we have more advanced technologies impacting the way digital marketing works. AI or Artificial Intelligence is one such example.
48. Social Platforms Without Paid Ads
In today’s digital world, it feels like we need to be constantly tuned-in to countless flows of information. Ironically, we end up remembering less and with a shortened attention span, resulting in a lose-lose for consumers like us and also advertisers. In fact, “the fifth-highest cause of stress in peoples’ lives is advertising.”
49. Could There Eventually Be a Ban on Behavioral Advertising?
Could behavioral advertising be on its way out?
50. Building a Neural Network to Detect Ad Fraud
The world of online ad fraud prevention involves finding attacks before they hit ad budgets. This requires continuous streaming of high frequency, high volume data. With say, credit card fraud, banks have limited amounts of requests, say 1 million a day to investigate. However, advertising fraud prevention solutions need to analyze 20,000 requests per second.
51. Ultra-Luxury Brands Through the Prism of Gal Yosef’s Cartoon Aesthetics
What would vintage cartoon characters look like living a wealthy life? Gal Yosef’s artistic vision of ultra-luxury brands.
52. Instacart IPO: Will It Win The Race Against Market Saturation?
The company’s journey to IPO is impressive but long-term upside hinges on the success of its long-term bets like ads and the enterprise platform
53. When Promise Becomes Reality On Social Media
Millennials trust the qualities of products when Micro-Influencers recommend them
54. 4 Ways To Market Your Tech Company
You’ve built a tech business with industry-leading potential. But how do you get it out there in front of the customers you need for it to fly?
55. Why Tech Brands Should Worry About Storytelling
As much as brands should focus on understanding and communicating what their products do, they also need to consider how to make people remember emotionally.
56. Is Google Benefiting From Banning Third-party Cookies
Google has announced the depreciation of third-party cookies will be delayed – again.
57. A Quick Introduction to Federated Learning of Cohorts [FloC]
Federated Learning is a relatively new machine learning technique that decentralizes the training of data from one central machine to multiple devices.
58. Alkimi Exchange Founder and CEO Ben Putley Talks Blockchain-based Digital Advertising
Alkimi is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange.
59. Digital Consumers: It’s Time to Grow Up
The recent release of Netflix’s film “The Social Dilemma” has boosted existing questions and fears looming among consumers regarding their privacy on social media platforms. Putting aside the behavioral effects of social media, one must wonder why the modern consumer has become so critical and scared of the data-gathering and targeted ads behind social media when they have made our lives so much better.
60. Cryptocurrency Advertising In 2022: What We Learned After Spending $10,000 On Crypto Ads
We dive into how you can market crypto the right way using social media, search and crypto ad networks with our own experiences trying to market products.
61. The Anatomy of Programmatic Advertising [Infographic]
Ever wondered what is the heart of programmatic? What are veins, what are lungs, and how does the whole “circulation system” might look like? Discover the essence of RTB in new infographics made by our team at Epom Ad Server. Bonus: programmatic benefits, adoption, and trends of 2020.
62. Writing Your Own Product Recommender? You Need To Read This First
Product recommender algorithms have (thankfully) moved past the Machine Learning/AI Hype curve in the past few years. There was a time when having a recommendation engine on your retail website was considered novel.
63. Ad-ditional Hazards: The Deceptive World of Malvertising and How to Stay Safe
Uncover how ads can be a gateway for malware, the techniques used by attackers, and effective strategies to protect yourself and your organization.
64. Digital Ad Trends to Watch in 2022: Market Monopoly, Privacy Concerns, and New Disruptive Tech
Are there any players that can challenge Google’s ad monopoly, what are the current data security developments in this space, and what is the next big ad thing?
65. Benchmarks Report 2020: New Apple Search Ads Cost & Performance Metrics
The App Store is competitive as never before. According to Apptopia, there are over 1.8 million publishers and 4.1 million iOS apps out there, of which games account for 20%, while non-gaming apps represent 80% of the total.
66. Founder’s Interview: Gauthier Bros of Atayen Inc
Recently, in an exclusive interview with Gauthier Bros, the CEO and founder of Atayen Inc, where they developed an online advertising using the blockchain technology, shared his journey on how he builds Atayen Inc.
67. The Puppet Master: Meet the Father of Advertising
Dive into the complex legacy of Edward Bernays, the influential figure known as the Father of Public Relations and Propaganda.
68. Commerce Advertising in Ukraine: How the Ads Industry Has Changed in 30 Years
The Ukrainian advertising market has been affected by different events for over 30 years. I show cool and stupid Ukrainian ads examples throughout its history
69. Google’s ‘Waterfall’ System Forces More Valuable Transactions Through Its Own Ad Exchange
it’s very convenient to control both supple and demand side of the ad exchange business!
70. How Data Science is Changing Media, Advertising, and Entertainment
In advance of our upcoming event – Data Science Salon: Applying AI and ML to Media, Advertising, and Entertainment, we asked our speakers, who are some of nation’s leading data scientists in the media, advertising, and entertainment industries, to answer a few of our most pressing questions about the future of their industries.
71. How Ad Fraud Impacts the Coronavirus Online Sales Boom
While the current COVID-19 disease has affected several industries negatively – including the catering, tourism, and real estate sectors –, coronavirus had an unexpected impact on online sales.
72. 6 Marketing Problems Of 2021 And How To Fix Them
The internet has changed the world. Most would say for the better, especially those of us running an online business. When it comes to business, marketing has never been so easy as it is today – with access to a plethora of digital marketing channels.
73. The Monetization Model for A Decentralized Web/dWeb [Deep Dive]
This is a second article in the ‘Decentralized web / dWeb’ series. To get an idea on what the dWeb is please check — this article.
74. What David Ogilvy teaches about Marketing in the digital world
(Image from Negative Space on Pexels)
75. Does iOS 14.5 and 15.0 Signal The End of AI-Powered Digital Marketing?
How Apple’s App Tracking Transparency (ATT) could change social networks and advertising for businesses who have become far too used to the status quo.
76. 6 Benefits Brand Tracking Brings To Your Business
A great tool to better segment your audience is brand tracking. To learn more about your audience, you need to track their likes, dislikes, and demographics.
77. The Decentralised Future of the Digital Publishing Industry
Did you know that the Zimbabwe Dollar ended up with so many zeros that the ink was more valuable than the bills it was printed on?! How could that happen? Let’s quickly go back 7000 years.
78. In-App Advertising Checklist: 2020 Edition
At the beginning of the new millennium, mobile applications penetrated every business area. No matter who you are or what you’re looking for, you can guarantee that ‘there’s an app for that.’ Such a significant growth of the mobile field, considering apps have maintained their role as a critical revenue stream for the industry, made user acquisition a crucial part of product development. Too much competition on the market places UA managers in the face of numerous challenges, and this year is no exception mobile marketers seek for new ways to improve UA, maximize ROI or expand to the new market.
79. Odysee Goes Ad-Free: How This Bold Move Challenges the YouTube Empire
Odysee removes ads, focusing on creator monetization and decentralization over ad revenue, aiming to offer an incorruptible video-sharing experience.
80. A Complete Look at Profila & Zero-knowledge Advertising
In this post we’ll look at how brands handle user data, the Profila platform, how it works and Zero-Knowledge Advertising.
81. Understanding “Impact Marketing” and Its Importance
It’s time for all the tech companies adding disability customers in their roadmap.
82. The Value of Finding a Perfect Audience
If you’re trying to stand out, first know your audience. Learn more about how to find a perfect audience below.
83. Why Digital Advertising is Undergoing a Paradigm Shift
In the past two decades, the advertising industry has shifted from broad, dispersed advertising strategies to a more laser-focused data-driven approach where conversion and ROI are critical.
84. Is the Pinterest Way to Measure Ads the Right Way?
A cutting-edge data science model can only be created if impact is measured properly. Pinterest upgraded everyone’s preferred impact measurement metric, CTR.
85. 10 Reasons to Use PPC Advertising for Your Independent Film
Explore the benefits of using PPC advertising for promoting your independent film. Learn why PPC is an effective strategy to reach your target audience.
86. How to Get the Identifier For Advertisers (IDFA) in iOS14
If the title of this article means something to you, then you are probably aware of the earthquake caused by iOS14.
87. Online Advertising in The Time of The Consumer Attention Deficit Hyperactivity Syndrome (ADHD)
Wikipedia characterizes ADHD symptoms as “difficulty paying attention, excessive activity, and acting without regards to consequences.” [1]
As we all live in times when not only new generations, but older ones are prone to the syndrome, how to promote and make money on online advertising?
88. POWER LEADER: Predictive AI in Advertising with Proxima’s Alex Song
Digital advertising continues to be a massive industry, but Apple’s iOS privacy
updates and skyrocketing Facebook advertising costs are making it difficult
89. AI Uncovers Winning Formula for Valentine’s Day Ads: Insights That Could Redefine Creative Campaigns
Discover how AI technology is revolutionizing Valentine’s Day advertising with data-driven strategies, leading to increased engagement and conversions.
90. The Ad Professor: “The 10 Most Creative Ads I’ve Collected This Week”
The Ad Professor goes over 10 creative ads.
91. 4 Tips to Write an Excellent Google Ads Copy
Want to write an amazing Google ad copy that gets more eyeballs? Here are 4 tips to do it with ease.
92. Unlocking the Power of Viewability: Why It Matters and How to Improve It
Viewability is the key to unlocking the full potential of online advertising and maximizing its impact on both advertisers and publishers.
93. How This TikTok Ad Received 3.7 Million Views
I like using Lewin’s math equation B=f(P, E) for reverse engineering the reactions I would like to get from Tiktok videos.
94. Lead Form Ads: How To Get Leads Without Landing Pages
What are lead form ads?
95. How Apple Became A Way Of Life
Job’s infamous speech on marketing was, above all else, authentic. Before it was cool.
96. US v. Google: Life, Liberty, Pursuit of Happiness, and Advertising
An open, vibrant internet is indispensable to American life. Or is it?
97. Why A Dinosaur Statue Might Be Good For Local Business Marketing-Part 1
Advertising on a smaller scale for local business marketing needs a different mindset from the larger-scale mass marketing that we are normally used to.
98. Google’s Suit of Products Greatly Influences how Publishers and Advertisers Select Where to Buy Ads
Simply put, if you use Google Ad, your ads are more likely to display + integrate smoothly in gmail, youtube, multiple other platforms
99. Blockchain Protects From Data Miners But Is Also A Perfect Tool For Data Mining
The article tells what happens when blockchain meets online advertising.
100. A Brief History of Fiverr’s Out-of-Tune Marketing Campaigns
The first law of thermodynamics says that you can’t get something for nothing, or can you?!
101. How to Advertise Your Startup the Right Way
The best way to not annoy potential customers is by targeting the correct audience, be subtle, and to be clear about what you’re selling.
102. Pioneering Decentralized Advertising – A Conversation With Krzysztof Bochenek, CEO of Adshares
Adshares CEO Krzysztof Bochenek recently sat down with Olayimika Oyebanji for a discussion about the future of advertising and his role in it.
103. It’s Not Too Late — 5 Ways to Make Your Tech Startup Stand Out in the Global Market in 2023
2022 has brought us many surprises, and many businesses have realized that the old promotion mechanisms are no longer effective.
[104. How to Do B2B Focused Advertising Without Creeping Out Your Targets
During COVID-19](https://hackernoon.com/how-to-do-b2b-focused-advertising-without-creeping-out-your-targets-during-covid-19-srk3xu0)
Remember how annoying it is when you Google something and start seeing ads for it across all online platforms?
105. Leveraging Blockchain and Decentralized Identity to Combat Ad Fraud: A Strategic Analysis
For too long, the industry has been playing a costly game of cat-and-mouse, reactively detecting bots and fake clicks. It’s time for a paradigm shift.
106. How to Leverage Social Media for E-commerce Success
Here’s how you can leverage social media for your eCommerce business
107. DeFi Applications Will Determine the Future of Financial Markets
This article talks about referral-based blockchain-based protocol and how building infrastructure for Web3 applications is critical for society.
108. How Demand Side Platforms (DSP) Can Help Recalibrate Ad Businesses in 2020
White label DSP platform gives advertisers a chance to open independent ad tech businesses, set their own conditions and influence the outcomes of media-buying directly, without third-party providers. When advertisers go autonomous and what white-label gives them, let’s take a look.
109. Google Makes Its Ad Exchange’s Real-Time Bids Exclusive to Its Publisher Ad Server
US v. Google is part of HackerNoon’s Legalpdf series to make court cases mroe accessible to the public.
110. Comrade Is An Advertising Platform That Shares The Wealth With Its Users
Created by a team from Malta, Comrade is revolutionizing the way brands reach their intended audience.
111. AdTech: The Game Changer in Enhancing KPIs and Monetization for the Mobile Gaming Industry
AdTech is revolutionizing the gaming industry by enhancing KPIs, optimizing acquisition funnels, and maximizing game monetization strategies.
112. Facebook Ads Market Potentially Dangerous “Abortion Reversal” Procedure
The Markup has found that Facebook is serving up ads and posts for the so-called “abortion pill reversal” procedure…
113. The Keynote of a $20,000,000 Sale
One Thousand Ways to Make Money, November 2017 by Page Fox is part of HackerNoon’s Book Blog Post series.
114. How Do I Launch a Successful PR Campaign For Crypto or In General?
Launching a successful crypto public relations campaign can be a real game-changer for any business — new or established in the sphere.
115. AT&T’s Ad Exchange is Overrun With Data Stealing Malware
Xandr/AppNexus is serving up infected ads across major websites
116. How AI Is Fighting Monopolies in Sports Advertising With GPUs and Servers
AI and AR technologies allow sports advertising to be customized to different audiences in real time using cloud-based GPU solutions.
117. Behind The Google and Facebook Collusion – A Thread
Patrick McGee describes the collusion between Google and Facebook.
118. The Arrival of The TikTok Economy
The creator economy is a $104 billion market. For every million dollars that brands spend on TikTok, they’re seeing $7.2 millions back.
119. Super Bowl Ads in the Age of AI: Data Drives Winning Strategies
Leveraging Alison.AI’s advanced analysis the last three years of Super Bowl ads were dissected providing a data-driven glimpse into what captivates audiences an
120. The Biggest Mistake Amazon And Netflix Made
Yes, I’m talking about the annoying pre-roll ads that are being played before movies/shows.
121. 5 Reasons Why Video Content Is Imperative for Your Website’s Success
With the future of video content looking clear, organizations are reimagination reach as it relates to consumer attention. In this world, Video is king.
122. 5 Ecommerce Marketing Strategies That Will Double Your Sales
In the competitive and ever-changing eCommerce landscape, it can be challenging to stay ahead of the curve and maintain a steady stream of sales and growth.
123. The Best Marketing Campaigns Of All Time
Marketing Campaigns follow us wherever we go. In this thread, the slogging community discusses their favorite advertisements ever.
124. Why Running Online Ads isn’t Effective Anymore
Online advertising is considered to be one of the most effective ways to rise brand awareness and reach goals, but it’s crucial to understand how it works.
125. New Report Finds That Facebook Still Runs Discriminatory Ads
We found discriminatory ads can still appear, despite Facebook’s efforts
126. Landing a Job at Tesla Using Facebook Ads
Step by step guide how to stand out of the crowd landing a job with Facebook ads
127. The New Reality of Behavioral Advertising in the EU
Meta recently conceded that in-app behavioral advertising in the EU can no longer be opt-in by default, marking the end of an era. The regulators won, at least
128. Uber’s Q4 Results Show Positive Traction in Ridesharing, Delivery and Advertising
Uber released its Q4 2022 earnings report, revealing impressive growth in its core ride-hailing business. The business had both its best quarter and year ever.
129. Twitter Will Share Ad Revenue with Creators
Twitter will now be sharing ad revenue with content creators for advertisements that appear in their reply threads.
130. The PPC Ecosystem: How To Optimise Your Conversions With Effective Ads
When you cast your mind towards Pay Per Click advertising, it’s likely to conjure thoughts about optimised keywords that are designed to pull the right traffic towards your website. However, PPC is a wide and varied world that operates on a much deeper level for practitioners and audiences alike.
131. Data Governance In Advertising Technology: Enhancing Campaign Performance Through Better Data
With bad data, you are sending money out the door to target the wrong audience and generating clicks that do not convert.
132. “The most important thing for any ad is to know your audience,” – says George Thomas McCormick
George Thomas McCormick is the founder of SOAR: a full-funnel Facebook & Instagram marketing agency. SOAR’s main offering is creating and running profitable Facebook and Instagram ad campaigns for its clients.
133. US v. Google: How Ad Tech Tools Work
Fun fact: Google Ad Manager is still referred to by its old name, DFP, meaning DoubleClick for Publishers
134. Addressable TV Ad Measurement: Will We See Groundbreaking Solutions In 2021?
CTV offers advanced targeting, audience reach, and flexibility in running campaigns, but not everything runs smoothly when it comes to measuring effectiveness.
135. Three Lessons For Building a Killer Ad Game
Use elite marketing tactics in combination with gaming to sell your product, generate leads, and land new customers. Marketing made simple with gaming.
136. Media Moves: Katy Koob Joins Dastan to Drive Decentralized Growth
Katy Koob is the newly appointed Vice President of Revenue at Dastan, the parent company of Decrypt and Rug Radio.
137. Learning Advanced Marketing with Digital Expert Marco Calamassi
Today we are talking marketing and online business development with one of the leading experts in the field, Marco Calamassi, who started up in this industry as far back as 2012, when Social Media (Facebook) was just conceived and barely launched and now is one of the very few Marketing Experts verified on both Facebook and Instagram in the world. Bare with us because a lot of data and valuable insights will be shared and no tip will be spared. Analytics attachments included.
138. Your False Advertisement Broke My Windshield
You know that strange feeling when you see the name Al Pacino in a sentence and without your consent, you just start adjusting your reading?
139. How To Get Around Facebook Ad Policies While Advertising Mobile App
It’s not a secret that Facebook policy for ads is rigid and anyone may experience the painful situation of disapproval. Someone gives up and go with another Ad Network, others decide to play nice and adjust the ad. But what to do if the application specifics have the upper hand? How to avoid “images that are scary, gory or sensational” if you’re promoting a new zombie shooter game? Or why you should not use “before-and-after” images while advertising a fitness app, you want to show all the pros of your app, don’t you? In this Facebook ads guide, we focus on 3 main app categories that may rather suffer from Facebook ads policy in 2019: games (especially shooters and racings), dating apps (with all that inability to show sexuality in the ad) and health & fitness.
140. The Future of Content Creation: Sharing Profit With Your Audience
How can you earn money from viewing your favorite Youtuber’s video in the future?
141. Why We Should Opt Out of the Attention Economy
The Value of Attention – why your attention is so valuable and why you’re selling it too cheaply
142. The Internet I Know Has Changed: Autoplay Video Ads Have Hurt The User Experience
Nowadays, all major websites use video ads so people have no choice but to open these sites. The website creators know about this.
143. iOS 14 Privacy Features: It’s Time to Rethink Advertising & Marketing Strategies
Two of the world’s most powerful tech titans are on course for a collision.
144. European User Data is Shared 376 Times Per Day on Average
Violation of private data and its commercial exchange are recurrent issues in the online world. In this thread, our community discusses personal data share.
145. An Intro to Apple Search Ads for Subscription-Based Apps
Apple Search Ads are a mobile ad platform that allows developers to advertise their apps directly within the App Store search results
146. COVID-19 Marketing: Between Smart and Insensitive
Like other industries, the world of marketing has had to go through a paradigm shift in the era of COVID-19. Just as Zoom has become a household name when it hadn’t been prior, consumer patterns have shifted to adjust to the pandemic. Whether the industry likes it or not, changes in a company’s marketing dynamic are not only happening — they’re also affecting brand image and customer engagement.
147. The Noonification: A Rock Solid First PHP Developer Interview (8/5/2023)
8/5/2023: Top 5 stories on the Hackernoon homepage!
148. The Best Facebook Ads Formats for Leads and Sales
Facebook Ads Offer Some Great Formats For Lead Generation And Sales. Discover More In This Article How You Can Scale Your Leads Acquisition And Online Sales.
149. Using User Data After Google’s Third-party Cookies Ban
Google announced that it would ban the usage of third-party cookies; it has made a lot of publishers afraid that they won’t be able to utilize user data.
150. The Rise of Localization Technology and What eCommerce Brands Need to Know
The integration of translation and localization tools has never been more necessary – especially in high-growth sectors like eCommerce.
151. Should We Brace Ourselves for AI Ad-machines?
This blog explores the impact of AI on advertising, from hyper-personalized experiences to ethical considerations. It argues for a future where AI and human cre
152. The Swan Song of Third-Party Cookies: What Do We Hear in 2023?
Explore alternatives to third-party cookies and learn how to prepare your business for a cookieless world.
153. Hacking Hacker Noon: Transparent and Ethical Advertising on HackerNoon
We pride ourselves on our transparent and ethical advertising policies. Here are several ways individuals and brands can do so on HackerNoon.
154. Marketing Tips for 2024 And Beyond, Or How To Market Smarter And More Efficiently
Some tips that can help you to market your business better in 2024, including automation, leveraging AI, and keeping an eye on your competitors.
155. Hacking Advertising with Media Day Trading
When someone declares an advertising medium (like newspapers) worthless, I listen.
156. Write Attention-Grabbing Headlines With This Classic Copywriting Formula
Since the headline is the first thing your readers see, it should grab attention. Write headlines with urgency, uniqueness, ultra-specificity, and usefulness.
157. Startup Interview with Erik Norgaard, HOLLYFY Founder / CEO
Built for the creator economy. Empowering small businesses. Expanding spheres of influence. Erik Norgaard shares the origin story of Hollyfy.
158. To show or not to show (the ad) – that is the question
Basic breakdown of the basic adtech infrastructure
159. Digital Marketing And Design: How The Quest for Success is Damaging Advertising Design
Digital Ads are everywhere. And at times it gets very hard for startups & new brands to standout in the crowd.
160. Ways to Use Images in Your Marketing Campaigns
Images are critical to the success of your campaign due to their huge impact on emotions.
161. How to Build an Advertising Strategy For Different Generations
Nowadays, there are representatives of four generations on the Internet: the Baby Boomers – people over 49 years old; Generation X, the youngest of whom are 35 years old; then people of the decade following the Gen X – Millennials – Gen Y; and, finally, young people from the digital Generation Z. All of them have their own interests and values formed under the influence of the world in which they grew up. In this article, we will talk about how to hook each generation and especially those over 40 with the advertisement.
162. Common Misconceptions in Direct Marketing
There are lot of ways how to do marketing. You cannot say that one is wrong and other is right. But you can say that one is efficient, and the other one is not.
163. Brand Safety and the Challenges of Digital Advertising
It is estimated that in 2019, digital advertising spending in the world amounted to a staggering $333 billion. This means that almost 50% of the total advertising budget worldwide was spent on digital advertising. As businesses realize the value of digital advertising, there is an increasing need to also understand the challenges that it brings.
164. How Much Exactly are Podcasts Able to Track us
Traditionally, the podcast ecosystem has been tracking-resistant, in part because podcasters release their shows through RSS, free technology dating back to ’99
165. Advertisers Still Love Television Entertainment Channels: Here’s Why
For all the growth seen by the online media, television continues to hold sway among the masses.
166. How To Set Up Smart Banners in Yandex.Direct
Below we will describe in detail how to set up smart banners to provide the highest conversion rates.
167. The Power of Google Comparison Shopping Services
Google Shopping continues to gain importance as an e-commerce channel. Shopping ads are displayed prominently on the search engine results pages and present users with products that match their search query. Google is developing the feature feverishly to meet the competition from Amazon as a sales channel. In initial tests with “Shopping Actions”, Google even allows direct purchases in the search results in the USA and France.
168. Balancing Privacy and Personalization With ML-Powered Advertising Solutions
Contextual advertising is on the rise, offering a more effective and less costly solution for personalization. Learn more about how ML can drive it further.
169. Re-thinking Digital Advertising in a User-First World
In order to start making money, user data started being used to serve ads. It was used to predict our future behaviors in order to predict which ads to serve.
170. The Fable of the Altar King
Once upon a time, the kingdom was terrorized by a silent altar. They would bow down and pray to it so hard, but they never heard a reply.
Then one day it spoke…
171. Scaling Luxe Lifestyle, Fashion & Beauty Brands – Interview with Startups of the Year Nominee, Motif
MOTIF® has been nominated in HackerNoon’s annual Startups of the Year awards in Beverly Hills, California, USA. Read on to learn why.
172. A Non-Technical Intro to The Brave Browser and How it Protects You, Your Data, and Your Privacy!
The obvious methods of influence and manipulation aside, it’s important to consider the less noticeable ways that an internet marketing company — like GOOGL, FB — track you, consume and potentially sell your data.
173. Don’t Fall For These Ads With Misinformation Even Though Facebook Approves Them
While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in “pseudoscience”.
174. Why Demand Side Platforms Are Essential For Your Advertising Campaign
A demand-side platform is the advancement of the digital marketing era. If you are investing $$$ to market your brand, you must be aware of DSPs!
175. Contextual Advertising vs. Search Engine Optimization [A Russian Reviews]
Today, it is pointless to argue about the need to develop business both offline and on the Internet. Suffice it to recall the quote of the great businessman Bill Gates “If your business is not on the Internet, then your business will be out of business!”
176. Quick Guide to Successful Banner Ad Copy and Design
Banner advertising is the best image-based online form of advertising. Traditionally, these ads were at the top and the right-side panel of the website. However, today these ads are placed in the center along with the main content, making it more appealing.
177. Advertisers Are Spending More and More Money on Digital Entertainment
Businesses, marketers and brand managers know that digital ad spending gets them the biggest bang for the buck.
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