Recontextualizing Famous Quotes for Brand Slogan Generation
arXiv:2602.06049v1 Announce Type: new Abstract: Slogans are concise and memorable catchphrases that play a crucial role in advertising by conveying brand identity and shaping public perception. However, advertising fatigue reduces the effectiveness of repeated slogans, creating a growing demand for novel, creative, and insightful slogan generation. While recent work leverages large language models (LLMs) for this task, existing approaches often produce stylistically redundant outputs that lack a clear brand persona and appear overtly machine-generated. We argue that effective […]