Managing the Unmanageable: Multimodal Artificial Intelligence for Unstructured Data Management and Analysis

Today, data are no longer confined to numerical values arranged in row-by-column matrices or stored neatly within relational databases. One of the defining characteristics of big data is its high variety, encompassing unstructured and multimodal forms such as text, audio, images, and video. These data types dominate contemporary domains including social media, digital humanities, biomedical research, education, and surveillance systems, yet they remain difficult to manage and analyze using traditional data management architectures. To cope with this shift, modern data management systems must move beyond schema-driven designs and incorporate multimodal artificial intelligence capable of understanding, integrating, and reasoning across heterogeneous data modalities. This article examines how multimodal AI—particularly large multimodal foundation models—can be leveraged to support the ingestion, representation, organization, and analysis of unstructured data. It discusses emerging multimodal data management frameworks, outlines a conceptual pipeline for multimodal data analysis, and highlights key challenges related to scalability, interpretability, and governance. By situating multimodal AI at the core of data management, this work argues that effective data analysis in the era of big data requires systems that treat meaning, context, and cross-modal relationships as first-class computational objects rather than afterthoughts.