Operationalizing Perceptions of Agent Gender: Foundations and Guidelines

arXiv:2603.26682v1 Announce Type: new
Abstract: The “gender” of intelligent agents, virtual characters, social robots, and other agentic machines has emerged as a fundamental topic in studies of people’s interactions with computers. Perceptions of agent gender can help explain user attitudes and behaviours — from preferences to toxicity to stereotyping — across a variety of systems and contexts of use. Yet, standards in capturing perceptions of agent gender do not exist. A scoping review was conducted to clarify how agent gender has been operationalized — labelled, defined, and measured — as a perceptual variable. One-third of studies manipulated but did not measure agent gender. Norms in operationalizations remain obscure, limiting comprehension of results, congruity in measurement, and comparability for meta-analyses. The dominance of the gender binary model and latent anthropocentrism have placed arbitrary limits on knowledge generation and reified the status quo. We contribute a systematically-developed and theory-driven meta-level framework that offers operational clarity and practical guidance for greater rigour and inclusivity.