Reddit Wins by Answering Questions TikTok Can’t

Key Highlights: Reddit has overtaken TikTok to become the UK’s fourth most visited social media platform, as changes in search algorithms and shifting Gen Z behaviour push users toward discussion-based content over short-form video. Reddit Overtakes TikTok in the UK as Search Algorithms and Gen Z Habits Drive Growth The online forum platform has experienced rapid growth over the past two years, with the share of UK internet users who encounter Reddit increasing by 88%, according to data from the media regulator Ofcom. Around three in five people online in Britain now use or visit Reddit, up from just one […]