Google’s Latest AI Breakthrough to Catch Ad Fraud: What Marketers Should Know

The ad fraud issue has morphed into one of the most critical and expensive bugs in the digital advertising world. People who commit fraud keep on adopting new and more difficult practices, simply through the use of bots, click farms, and intricate automation, while the budgets for ads keep on getting bigger in search, display, and mobile channels. Such a scenario results in marketers and brands having to deal with the issues of budget wastage, incorrect performance metrics, and lesser trust in digital advertising platforms. The traditional anti-fraud detection systems based on rules have not been able to cope with