GCRank: A Generative Contextual Comprehension Paradigm for Takeout Ranking Model
arXiv:2601.02361v1 Announce Type: new Abstract: The ranking stage serves as the central optimization and allocation hub in advertising systems, governing economic value distribution through eCPM and orchestrating the user-centric blending of organic and advertising content. Prevailing ranking models often rely on fragmented modules and hand-crafted features, limiting their ability to interpret complex user intent. This challenge is further amplified in location-based services such as food delivery, where user decisions are shaped by dynamic spatial, temporal, and individual contexts. […]