Stop Removing Friction. It’s Your Best User Research Tool
What 10 years of trust-based platforms and one zero-to-one product unlocked about intent qualification along with the mechanism most marketing and growth teams are missing. I’ve spent over a decade working inside trust-based technology platforms. Consumer products where a stranger getting into your car, opening their home to you, or meeting you alone in a foreign city were the entire value proposition. Platforms which operated across 20+ markets or even across several continents, with millions of users. In […]