Domain Authority Isn’t a Ranking Factor: Why It Still Matters for SEO Performance
Domain Authority (DA) is one of the most discussed metrics in SEO. While Google has confirmed that it does not use Domain Authority as a direct ranking factor, many websites with higher authority scores tend to perform better in search results. This creates confusion for many SEO professionals. If Google does not use Domain Authority, why do high-authority websites often rank faster and show more stability? The explanation lies in what Domain Authority represents rather than the metric […]