The Real Reason Business Users Ignore Your Dashboards (It’s Not the Data)
After 3.5 years of watching perfectly accurate dashboards collect digital dust, I finally figured out what’s actually broken — and it has nothing to do with your SQL. Let me tell you about the most embarrassing moment of my analytics career. I had just spent six weeks — six entire weeks — building what I was convinced was the most comprehensive sales dashboard our company had ever seen. It pulled from four data sources. It had drill-through capability on every single visual. It showed performance […]