Trustpilot partners with AI companies as traditional search declines
Trustpilot is reported to be pursuing partnerships with large eCommerce companies as AI-driven shopping gains traction. In an interview with Bloomberg News [paywall], chief executive Adrian Blair said that AI agents acting on behalf of consumers require lots of information about the businesses they’re willing to interact with. He said the most effective systems will rely on datasets like those held by Trustpilot, adding that the company aims to work with major eCommerce sites to make greater use […]