Don’t “Trust the Process”
Don’t “Trust the Process” Jenny Wen, Design Lead at Anthropic (and previously Director of Design at Figma) gave a provocative keynote at Hatch Conference in Berlin last September. Jenny argues that the Design Process – user research leading to personas leading to user journeys leading to wireframes… all before anything gets built – may be outdated for today’s world. Hypothesis: In a world where anyone can make anything — what matters is your ability to choose and curate […]