Beyond Prediction: Econometric Data Science for Measuring True Business Impact
For many businesses, data science drives strategic decisions; as a result, most initiatives to improve analytics lack measurable impact. Dashboards are created, models are deployed, forecasts produced but leadership still poses an old question: Did this move the needle? However, tackling this question, beyond predicting, toward measurement of causally based on data and insights, is something econometric data science can provide a solid foundation for. The Measurement Problem in Business Analytics The vast majority of the metrics in […]