“Generative Engine Optimization is not a Trend” , ICODA CEO Vlad Pivnev on the AI Search Shift
The shift from traditional search to AI-powered discovery is no longer future talk — it’s reshaping marketing right now. Brands that once optimized for Google rankings must now fight for citations and recommendations inside ChatGPT, Perplexity, and other generative engines. Fresh off research into the LLM marketing landscape, Olayimika Oyebanji sat down with ICODA co-founder and CEO Vlad Pivnev to discuss the real opportunities and hard challenges of Generative Engine Optimization, the limits of measurement in zero-click visibility, […]