CDP vs MDM: Similar Goals, Different Jobs
In conversations about customer data, one question comes up again and again: if both CDPs and MDMs help create a more complete view of the customer, are they basically doing the same thing? It is an understandable question. After all, both technologies are often positioned around customer unification, identity resolution, and creating better visibility across systems. On the surface, they can sound very similar. But while CDPs and MDMs do overlap in some areas, they are not the […]