Improved K-Means Algorithm: Integrating Density Peaks and Adaptive K-Value for Mall Customer Segmentation
Customer segmentation is a core application of data mining in the retail industry. Traditional K-means clustering is widely adopted here for its simple principle and high computational efficiency, yet it has notable drawbacks: random initial clustering centers easily lead to local optimal solutions, it is highly sensitive to abnormal data, and the cluster number K relies on manual experience, resulting in unstable clustering performance. This paper designs an improved K-means algorithm, which filters outliers through a two-layer mechanism […]