How TikTok-Style Feeds Learn What You Want in Minutes
Every day, billions of users scroll through personalized feeds on TikTok, Instagram, and YouTube, each experiencing a uniquely tailored stream of content. Behind this seemingly effortless personalization lies one of the most challenging problems in modern machine learning: how do you build recommendation systems that adapt to user interests in real-time, learning from every interaction within the same scrolling session? The engineering required to make this work, processing billions of events per second, updating models every few hours, […]