Community as a Distribution Growth Engine
Most communities fail because they’re not designed as a distribution growth engine. Instead, they’re built for engagement—likes, comments, and activity that look promising but don’t translate into measurable business impact. A distribution growth engine is a system where your community drives acquisition, conversion, and retention—turning engaged users into a scalable source of low-cost, high-trust growth. I’ve seen this play out repeatedly across startups and growth teams. Companies invest heavily in building communities, but without connecting them to distribution, […]