SEGB: Self-Evolved Generative Bidding with Local Autoregressive Diffusion
arXiv:2602.22226v1 Announce Type: new Abstract: In the realm of online advertising, automated bidding has become a pivotal tool, enabling advertisers to efficiently capture impression opportunities in real-time. Recently, generative auto-bidding has shown significant promise, offering innovative solutions for effective ad optimization. However, existing offline-trained generative policies lack the near-term foresight required for dynamic markets and usually depend on simulators or external experts for post-training improvement. To overcome these critical limitations, we propose Self-Evolved Generative Bidding (SEGB), a framework […]