Decoding the Hook: A Multimodal LLM Framework for Analyzing the Hooking Period of Video Ads
arXiv:2602.22299v1 Announce Type: new Abstract: Video-based ads are a vital medium for brands to engage consumers, with social media platforms leveraging user data to optimize ad delivery and boost engagement. A crucial but under-explored aspect is the ‘hooking period’, the first three seconds that capture viewer attention and influence engagement metrics. Analyzing this brief window is challenging due to the multimodal nature of video content, which blends visual, auditory, and textual elements. Traditional methods often miss the nuanced […]