What Are Brands Telling You About Smishing? A Cross-Industry Evaluation of Customer Guidance
arXiv:2601.20999v1 Announce Type: new Abstract: Phishing attacks through text, also known as smishing, are a prevalent type of social engineering tactic in which attackers impersonate brands to deceive victims into providing personal information and/or money. While smishing awareness and cyber education are a key method by which organizations communicate this awareness, the guidance itself varies widely. In this paper, we investigate the state of practice of how 149 well-known brands across 25 categories educate their customers about smishing […]